Cooperative Advertising in a Supply Chain with Horizontal Competition
نویسندگان
چکیده
منابع مشابه
Pricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games
Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...
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Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail leve...
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Supply quality management is becoming an important part of a manufacturer‟s work with suppliers, and has recently received significant attention from researchers. This paper focuses on a supply chain system that consists of a supplier and two competing manufacturers, examines quality strategies in different cooperative mechanisms and investigates the effects of different cooperative mechanisms ...
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Li [1] examined the incentives for information sharing in a two-level supply chain in which there are a manufacturer and many competing retailers. Li showed that direct and leakage effects of information sharing discourage retailers from sharing their information and identified conditions under which demand information sharing can be traded. The purpose of this note is to show that full informa...
متن کاملA Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach
Coordinating the supply chain is among the most important subjects that is extensively addressed in the related literature. If a supply chain is to be coordinated, it is equivalent to say that we must solve a problem related to competition and cooperation. The game theory is obviously one of the most effective methods to solve such problems, in which the players of the supply chain are assumed ...
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ژورنال
عنوان ژورنال: Mathematical Problems in Engineering
سال: 2013
ISSN: 1024-123X,1563-5147
DOI: 10.1155/2013/607184